77up Privacy Policy

1. Introduction

77up operates an online gaming and sports betting platform accessible to players in the Philippines. When you use the platform — whether to play slots, fish games, live casino, eBingo, or to place sports bets — we process certain personal information about you. This policy tells you exactly what we collect, why we collect it, and how we keep it safe.

We take data privacy seriously, and we handle personal information only to the extent necessary to deliver a secure, functional, and fair gaming experience. We do not collect personal data speculatively or share it beyond what this policy describes.

2. Data We Collect

The types of personal data we collect depend on how you interact with the platform. The main categories are set out below.

We do not intentionally collect sensitive personal data such as health records or political opinions. If such information is included in a document you voluntarily submit — for example, in a government ID provided for KYC — it is handled with the same care as all other personal data and is not used for any purpose beyond identity verification.

3. How We Use Your Data

Your personal data is used for the following purposes on the 77up platform:

• Account management — creating and maintaining your player account, processing login authentication, and managing OTP verification.
• Transaction processing — handling PHP deposits and withdrawals through your registered Philippine banking or e-wallet channels.
• KYC and identity verification — confirming your identity before processing your first withdrawal, as required under standard financial due diligence practices.
• Platform security — detecting and preventing fraud, money laundering, account takeovers, and prohibited conduct as defined in our Terms & Conditions.
• Customer support — responding to your queries, resolving account issues, and handling dispute requests.
• Platform improvement — analysing usage patterns in aggregate to improve the performance, stability, and game offering of the platform.
• Responsible gaming — monitoring account activity to support responsible gaming commitments, including identifying patterns that may indicate problem gambling.
• Legal compliance — meeting applicable legal, regulatory, and anti-money laundering obligations.

We do not use your personal data for automated decision-making that produces legal effects without human oversight, except in cases where automated checks are required for fraud or security purposes — and even then, players retain the right to request human review.

4. Legal Basis for Processing

We process your personal data on the following grounds:

• Contractual necessity — processing required to deliver the services you have registered for, including account operation and transaction handling.
• Legal obligation — processing required to comply with applicable laws and anti-money laundering requirements.
• Legitimate interests — processing for platform security, fraud prevention, and service improvement, where these interests are not overridden by your rights.
• Consent — where you have given specific consent for a particular use, such as receiving promotional communications. You can withdraw consent at any time by contacting us.

5. Data Sharing

77up does not sell your personal data. We share data only in the following limited circumstances:

• Payment processors — to facilitate PHP deposits and withdrawals through Philippine banking and e-wallet channels. These processors are contractually bound to handle your data securely and only for the purpose of processing your transaction.
• Identity verification services — third-party KYC providers used to verify your government-issued ID as part of the account verification process.
• Platform technology providers — service providers who help operate the platform infrastructure, including hosting and security services. These providers operate under data processing agreements that restrict how they may use your data.
• Legal authorities — where we are required to disclose information by applicable law, court order, or regulatory directive. We will only disclose the minimum information necessary to satisfy the legal requirement.

All third parties who receive personal data from 77up are required to protect that data in accordance with applicable standards. We do not allow third parties to use your personal data for their own marketing purposes.

6. Data Retention

We retain your personal data for as long as your account remains active and for a reasonable period after account closure to meet legal, compliance, and dispute resolution obligations. In practice:

• Account and identity data is retained for the duration of your account plus a standard post-closure period required for financial record-keeping purposes.
• Transaction records are retained in line with applicable financial and anti-money laundering record-keeping requirements.
• Support communications are retained for a period sufficient to resolve any follow-up queries or disputes.
• Technical and usage logs are retained for a shorter period, primarily for security and platform improvement analysis.

When personal data is no longer required, it is deleted or anonymised in a way that prevents identification. If you request account closure, residual data retained for legal compliance purposes will be handled accordingly and not used for any operational purpose.

7. Security Measures

77up applies technical and organisational security measures designed to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These include:

• SSL encryption across all platform connections, ensuring that data transmitted between your device and our servers is protected in transit.
• OTP verification at account registration and for sensitive actions, adding an extra layer of identity confirmation beyond your password.
• Access controls that limit who within our organisation can access personal data, based on their role and need.
• Ongoing monitoring for unusual account activity, login anomalies, and potential security incidents.

While we take reasonable steps to protect your data, no online platform can guarantee absolute security. You also play a role in keeping your account safe — use a strong, unique password and do not share your login credentials with anyone. If you suspect unauthorised access to your account, contact us immediately at [email protected].

8. Cookies and Tracking

77up uses cookies and similar technologies to support the operation of the platform. Cookies are small text files stored on your device when you visit the platform. We use them for the following purposes:

• Session cookies — to maintain your logged-in state as you navigate between pages during a session. These expire when you close your browser.
• Security cookies — to detect and prevent fraudulent login attempts and account takeover activity.
• Analytics cookies — to understand how players interact with the platform in aggregate, helping us identify performance issues and improve the overall experience.
• Preference cookies — to remember your settings and preferences across sessions where applicable.

Most browsers allow you to control cookie settings, including blocking or deleting cookies. Please note that disabling certain cookies may affect the functionality of the platform, particularly session management features that are essential for a logged-in experience.

9. Your Rights Over Your Data

As a player on 77up, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at [email protected] with your registered account details.

• Right to access — you can request a copy of the personal data we hold about you.
• Right to correction — if any of your personal data is inaccurate or out of date, you can request that it be corrected.
• Right to deletion — you can request that we delete your personal data, subject to any retention obligations we are required to meet under applicable law.
• Right to restrict processing — in certain circumstances, you can request that we limit the ways in which we use your data while a query is being resolved.
• Right to withdraw consent — where we process your data on the basis of consent, you can withdraw that consent at any time. This does not affect the lawfulness of processing carried out before withdrawal.
• Right to object — you can object to processing carried out on the basis of legitimate interests, where your individual circumstances warrant it.

We will respond to data rights requests within a reasonable timeframe. In some cases, we may need to verify your identity before processing a request, to ensure that personal data is not disclosed to the wrong person.

10. Minors

77up is strictly intended for players who are 21 years of age or older. We do not knowingly collect personal data from anyone under the age of 21. If we become aware that an account was created by or for a minor, we will close the account immediately and delete or anonymise the associated personal data.

If you believe that a minor has registered on the platform, please notify us at [email protected] and we will investigate and take appropriate action promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in how we operate the platform, changes in applicable law, or improvements to our data handling practices. When we make changes, the "Last updated" date at the top of this page will be revised.

For significant changes that materially affect how your data is used, we will make reasonable efforts to notify registered players by email or through an on-platform notification. Continued use of the platform after the effective date of any update constitutes your acceptance of the revised policy.

We recommend reviewing this page periodically, especially if you are making a deposit or interacting with the platform after a period of inactivity.

12. Contact Us

If you have any questions about this Privacy Policy, want to exercise your data rights, or need to report a privacy concern, you can reach our support team at: